Analysis of H&M home supply chain and implementing such in Bangladeshi market of same arena
AuthorOishi, Aynan Haque Ashrabee
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I have made this report on the foundation of three months practical experience and knowledge at “H&M”. The internship program allowed me to learn about the real practices and practical scenario of a multinational company. H&M (Hennes & Mauritz) is a Swedish multinational clothing-retail company. The company was founded by Erlin Pesson in 1947. The company is known for its fastfashion appeals for gents, ladies, and children. H&M and its accompanying brands operate in 62 countries with over 4,500 stores and it has employee around 132,000 people. It is the second largest international clothing retailer of the world Ever since the inception the company was always been in profit and growth. But the competitors like INDITEX, prime mark, CK H&M was facing some challenges in making profit by holding its existing market share. The inventory was piled up with almost 50% of the gross production. However Home Supply Chain with its new broaden product line helped to grow its existing market share into a bit. It did not only increase the revenue but also focused with minimum expenses thus maximum output. This can eventfully work with any falling industry which makes relevant product in Bangladesh.