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Web usability of IDLC Finance Limited

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dc.contributor.advisor Ahmed, Riyashad
dc.contributor.author Nash, Naushin Doza
dc.date.accessioned 2018-07-24T04:32:37Z
dc.date.available 2018-07-24T04:32:37Z
dc.date.copyright 2016
dc.date.issued 2016-08-28
dc.identifier.other ID 11204021
dc.identifier.uri http://hdl.handle.net/10361/10361
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016. en_US
dc.description Cataloged from PDF version of internship report.
dc.description Includes bibliographical references (pages 84-86).
dc.description.abstract This report contains the web usability problem of IDLC Finance Limited (idlc.com), a leading non-banking financial agency of Bangladesh. I have analysed their website and define the view-source page where it has been found that it does not contain appropriate Meta Title or Description. Unexpectedly, the website has low ranking in Google. Apart from this, I have found navigation, colour, logo, resolution, content, missing social links etc. problems in the current website of IDLC Finance Limited. Subsequently, the website has been compared to its competitors such as DBH, LankaBangla, IPDC and BD Finance. Moreover, I have found lots of similarities in website of DBH (Delta BRAC Housing) and IDLC, which need to be solved immediately to attract upcoming generations. Based on the findings I tried to provide some recommendations, I have included some Meta Title and Description, which will help the website to get a high ranking in Search Engine Optimization (SEO). I am hopeful that this paper will help IDLC Finance Limited to make a potential website and become more successful in financial world. en_US
dc.description.statementofresponsibility Naushin Doza Nash
dc.format.extent 121 pages
dc.language.iso en en_US
dc.publisher BRAC Univeristy en_US
dc.subject IDLC Finance Limited en_US
dc.subject Web usability en_US
dc.title Web usability of IDLC Finance Limited en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University
dc.description.degree B. Business Administration


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