An analysis of the FDR department of Trust Bank Limited
AuthorRahman, Fairuz Anika
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Bank is a financial institution dealing with money. Modern banking sector is expanding in different financial manifolds. At the same time the banking process became faster, easier and wider. In order to survive in the competitive field of banking sector, all organizations prefer to offer better service opportunities to provide their fellow clients. In Bangladesh, from 1980’s banking industry achieved significant expansion with the entry of private banks. I have completed my internship in Trust Bank Limited, Kafrul Branch.Throughout my three month internship program I have performed various jobs which helped me to understand the banking system, customer nature, preferences, financial analysis, reporting and so on. Few drawbacks of the bank are observed while working with the clients. Shortage of space, scarcity of modern equipment and lack of technological advancements are few of those for which customer service was hindered. While working in the bank, I perceived the number of clients for fixed deposit scheme is quite large. It draws my interest to do my report on the FDR department of Trust Bank Ltd. The research focused on the customers who had invested through FDR in Trust Bank. Limitation of time was one of the most important factors that affected the study. Due to time limitation the sample size became small. The survey mainly focuses on demographic profile, banking history and preference of the consumers. The findings of the survey are based on customers’ response in Trust Bank Kafrul branch only which is located in Dhaka City. The results may not reflect the same for other branches of Trust Bank.