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    Marketing procedure of MTB

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    15264021_BBS.pdf (1.353Mb)
    Date
    2018-04-19
    Publisher
    BRAC University
    Author
    Al Goni, Nasim
    Metadata
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    URI
    http://hdl.handle.net/10361/10338
    Abstract
    Mutual Trust Bank Limited has acquired commendable reputation by providing sincere personalized service to its customers in a technology based environment since its inception. The Bank has set up a new standard in financing in the Industrial, Trade and Foreign exchange business. Its various deposit & credit products have also attracted the clients-both corporate and individuals who feel comfort in doing business with the Bank. The bank has earned a satisfactory result recent years by achieving the DHL-Daily Star Bangladesh Business Award as the Best Financial Institution, which contributed in continuing its steady growth in respect of all major indicators, namely Deposit, Advance and Profit, etc. During the year the bank has concentrated its focus to a number of income increasing sectors such as SME Financing, Inward Foreign Remittance, etc. The Bank has separate Credit Administration Department, Recovery Department and also a Task Force for continuous monitoring of difficult loans and advances of the Bank and to propose ways of recovery of Bank's dues. This process will continue in next years also. Over the last few years remittance business contributed remarkably in increasing fee based income of the Bank. In order to motivate and inspire the Bangladeshis residing abroad to send their hard earned money through legal Banking channel, the bank has taken a number of steps like making remittance arrangements with different money exchange companies all over the world, participating in fairs and meetings with remitters and exchange companies, etc. which brought result beyond expectation.
    Keywords
    Mutual Trust Bank Limited; Marketing procedure
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Includes bibliographical references (page 60).
     
    Cataloged from PDF version of internship report.
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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