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    The impact of service delivery on customer’s patronage in the UCBL

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    15204007_BBS.pdf (273.9Kb)
    Date
    2018-04-05
    Publisher
    BRAC University
    Author
    Sharmin
    Metadata
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    URI
    http://hdl.handle.net/10361/10337
    Abstract
    Internship plays a vital role to get practical knowledge for a student who does not have any idea about the outside business world. As a student, I have to complete my degree, it was mandatory for me to complete the internship. At the end of internship program, every student has to prepare a report on his /her organization so that they can identify the similarities and dissimilarities between the practical and theoretical knowledge. I have got an opportunity to work as internee in UCBL at Mohakhali Branch .As I have chosen my internship topic “The impact of service delivery on customers patronage in the United Commercial Bank Limited” I mostly describe the service facilities which are given by UCBL to its customers. I was working there in different sections which included General Banking Section and Foreign Exchange Department. From those sections, I have got the opportunity to learn various things such as procedure of delivering services and various functions of banking activities which are generally done by UCBL. It started its journey since 1983 and till now it provides excellent services to the customers as well as maintain the economic growth of the country by providing banking services. It has well-organized administration which provides the most effective services such as credit facilities, general banking services and so on. As customer service is the main theme of my report, I have tried to find the service related information about UCBL. It always tries to give the customer a unique service facility to get their attention. Not only it helps to achieve the goal of the bank but also it helps to take vital position in the commercial banking sectors.
    Keywords
    Service delivery; Customer; Patronage; UCBL
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Includes bibliographical references (page 28).
     
    Cataloged from PDF version of internship report.
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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