The following internship report is a reflection of my work at Adon Communication Limited and
my understanding of the Advertising industry and how it functions. My internship had started on
the 1st of January 2018 and ended on 31 March 2018. During these three months, I was rather
treated as a full-time employee at my workplace and gathered experience that helped to
understand work process of an advertising agency.
The report initially contains a brief introduction of Adon and some of the services it provides.
Afterwards, what are my learning and contribution in these three months internship period is
described here. In this technologically advanced era, brand promotional strategies and
advertising techniques have changed radically because of digital platform. To cope with the
changes with consumers view and perceive things copywriting plays vital role. The report has
been integrated with a lot of information that shows the significance of copywriting in
advertising industry.
The most important step lies in deciding what an advertisement should say and to whom it
should say it. All it needs to position the brand picture in consumers mind through the
communication process. As a copywriter I tried to focus on this specific area.
