Sales and distribution of Philip Morris Bangladesh Limited
AuthorKhan, Md. Ikram
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Philip Morris International is the market leader in the global tobacco business. Their brand Marlboro is the number one tobacco brand globally. At the moment PMI operates its business in 180 countries.They operate their business in Bangladesh in the name of Philip Morris Bangladesh Limited. Dhaka Tobacco Industries which is a sister concern of Akij corporation helps PMI with production and distribution.The report in based on the experience what I learned working in the organization. I was working as a Distribution Representative Supervisor in the company and co-coordinated the sales and distribution in the DR project which is named as project outreach. Project outreach is a special project to improve the market where the company has poor market. Despite of being the supervisor of the team I had to prepare the DR tracking sheet and the salary sheet of the DRs and also working in the different activation programs. This DR project proved the potential of the sales team of PMIBD and it helped the company to create many new markets. The report will give a glance to the sales and distribution of PMIBD and their differentiation strategies from their competitors. The report will show some sales scenario and some of the strategies of PMIBD.