Abstract:
This Internship Report, a requirement of BRAC University’s BUS400 course, outlines my
experiences as an Intern at Terracotta Red. It gives a brief overview of the firm and how many
employees it consists of. Terracotta Red is a Branding and Creative Consultancy firm, that
believes in designing for business growth. This report discusses the workflow and design process
undergone for Terracotta’s most recent project, the 5th Leadership Summit hosted by
Bangladesh Brand Forum and showcases the solution to a problem posed by them, including the
results and analysis of the solution. It also documents the processes and operations of the firm,
particularly the Creative and Design aspects. This paper describes the constraints and challenges
I have faced, as well as my learnings along the way. It also includes implications of this report to
the organization, as well as the university and its internship program.
