• Login
    • Library Home
    View Item 
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    •   BracU IR
    • Brac Business School (BBS)
    • Internship Report, BBA (Brac Business School)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Business procedures of corporate sales in IGLOO ice-cream

    Thumbnail
    View/Open
    13204046_BBS.pdf (1.556Mb)
    Date
    2018-04
    Publisher
    BRAC University
    Author
    Muna, Monira Akter
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/10225
    Abstract
    The whole Internship Report has been focused on the business procedure of Corporate Sales, Customer Relationship and their brand loyalty for the country’s largest Ice Cream brand, Igloo. Build up long term relationship with its clients through launching a new department called Corporate Sales has been mentioned here. All the operational activities done by this department, some of the marketing approaches, new product line, its current market share, competitors, strength, weakness, threat, opportunities and its different communication strategies have been a major part of this report. Besides, evaluation of Igloo’s different marketing theories such as Marketing Mix, Five Promotional mix (Advertising, Sales promotion, Public relation, Direct marketing, Personal selling), both the Primary and Secondary data have been used to conduct this study. The consumer survey on satisfaction and brand loyalty are the main sources of the Primary data whereas different scholarly articles, news articles and publications have been used as a source of secondary data. The contents of this internship report have 6 sections: It begins with the Introduction part which contains the significance, background, scopes, limitations of internship in the undergraduate program. In the next part, the overall detail about Abdul Monem Limited and their working processes have been portrayed. Afterwards, the overview of IGLOO Ice Cream has been highlighted with many segments. The fourth part highlights Job Description part regarding my duties & responsibilities as an intern for “Corporate Sales Department”. Finally, the main topic of my report has been discussed later on. “Business Procedures of Corporate Sales in IGLOO Ice Cream” has been detailed out in the fifth part followed by findings, recommendations and conclusion.
    Keywords
    IGLOO ice cream; Business procedures; Corporate sales
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 42).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback
     

     

    Policy Guidelines

    • BracU Policy
    • Publisher Policy

    Browse

    All of BracU Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    Copyright © 2008-2019 Ayesha Abed Library, Brac University 
    Contact Us | Send Feedback