An analysis of the relationship quality between Philip Morris Bangladesh Ltd. and their retail customers

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Date
2018-04-07
Publisher
BRAC Univeristy
Author
Hossain, Md. Imran
Metadata
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URI
http://hdl.handle.net/10361/10221
Abstract
This is an Internship report based on the research on Relationship Quality between Philip Morris Bangladesh (PMB). PMB has been doing business in Bangladesh since 2008 and they are now the second largest market share holder after British American Tobacco Bangladesh (BATB). Here I will be measuring the quality of the relationship between the retail customer of PMB and their sales representative. To measure the level and the quality of the relationship I will be using 12 variables. Using this research PMB will be able to make their relationship between their retail customers more strong and they will have a better idea of what their customers want and need, are they satisfied with how things are or not.
Keywords
Philip Morris Bangladesh Ltd.; Customer service
 
Description
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
 
Cataloged from PDF version of internship report.
 
Includes bibliographical references (page 23-26).
Department
BRAC Business School, BRAC University
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