This is an internship report which contains the working experience of different task in marketing
department of “I-Alo Events And Marketing Ltd". The main goal of the report is to acquire knowledge
about how ‘’ I-Alo Events and marketing Ltd" arranges different types of events and what are the basic
marketing strategies they used to follow. I will also analyze how an event management firm used to give
various services and marketing solutions to their client’s and how they convince their customers through
their work. This practical internship program also helped me to understand the activities and procedures
of different functions relating to arrange different types of events and maintaining customer relationship
