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    • Internship Report, BBA (Brac Business School)
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    Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd

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    11104053_BBS.pdf (341.8Kb)
    Date
    2018-04-05
    Publisher
    BRAC University
    Author
    Porshi, Mehjabin
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/10208
    Abstract
    This is an internship report which contains the working experience of different task in marketing department of “I-Alo Events And Marketing Ltd". The main goal of the report is to acquire knowledge about how ‘’ I-Alo Events and marketing Ltd" arranges different types of events and what are the basic marketing strategies they used to follow. I will also analyze how an event management firm used to give various services and marketing solutions to their client’s and how they convince their customers through their work. This practical internship program also helped me to understand the activities and procedures of different functions relating to arrange different types of events and maintaining customer relationship
    Keywords
    Marketing strategy; I-Alo Events and Marketing Limitted
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 19).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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