|dc.contributor.advisor||Talukdar, Rahim B.||
|dc.contributor.author||Asha, Tamanna Reza||
|dc.description||This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.||en_US
|dc.description||Cataloged from PDF version of internship report.||
|dc.description||Includes bibliographical references (page 45).||
|dc.description.abstract||The purpose of the internship program at the end of Master of Business Administration program
is to familiarize the students with the corporate world and give them a real world corporate
experience. With that aim in mind I started my internship in NRB Bazaar where I work but with a
new department on the 1st of November, 2017. I was assigned to the content and digital
marketing team because my major was marketing in my MBA program.
The internship report helps the student to document their first corporate experience and turn
they get to contribute to the field of business through it. Thus I have written my report on a topic
that will be helpful to the corporate field of Bangladesh in understanding the implications and
benefits of digital marketing in e‐commerce industry.
In this report I have worked with NRB Bazaar, explained the purpose, process and illustrated the
benefits, and roles of digital marketing in an e‐commerce company.
In the 1st chapter I have provided all the necessary introduction before moving on to the main
topic of the report. The objective scopes and the limitations are described here. I have tried to
set a realistic and effective objectives for the report and tried my best to overcome all the
limitations and tried to construct a fruitful report.
In the 2nd chapter I have provided an overview of NRB Bazaar. Here I have introduced the
organization and talked about its history and how it came into being. I have talked about the
organizational structure and the corporate organogram of NRB Bazaar.
In the 3rd chapter I have written a literature review of the overall e‐commerce and digital
In the 4th chapter I have discussed about the roles and responsibilities that I have upheld during
my internship period. I have carried out a wide variety of different responsibilities relating to
digital marketing departments. I have also explained the uses of digital marketing tools and how
they are used for NRB Bazaar. In chapter 5 I have written about the involvement and importance of digital marketing in ecommerce
In the 6th chapter, I have provided some recommendation regarding improvement of the website
and marketing strategy.
At the end of the report I have expressed my feeling about the whole internship program and the
report in the 7th chapter. I have talked about how my internship has helped me gain knowledge
that will help me further into my career as a business professional. There may be some mistakes
in the report for which I apologize in advance. I have tried my level best to create a fruitful report
that may be used as a future reference to similar projects.||en_US
|dc.description.statementofresponsibility||Tamanna Reza Asha||
|dc.rights||BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.||
|dc.title||Implications of digital marketing on e-commerce in the context of NRB Bazaar||en_US
|dc.contributor.department||BRAC Business School, BRAC University||
|dc.description.degree||B. Business Administration||