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    Online shoe purchasing trend in Bangladesh

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    14104123_BBA.pdf (2.088Mb)
    Date
    2018-04-05
    Publisher
    BRAC University
    Author
    Zibran, Mohammed Fuad
    Metadata
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    URI
    http://hdl.handle.net/10361/10165
    Abstract
    Bata Shoe Company (Bangladesh) Limited is the first MNC that has operated its business in our country. Now it has the most rigorous distribution system in Bangladesh. It has been awarded for the best footwear band for last five years. With the passage of time, way and process of business changes. And Bata Bangladesh has also adopted it with the modern technology and started to serve its customer online. I have completed my internship at Bata Bangladesh and I got the opportunity to have a real life experience at the online consumption of footwear. And my topic resembles the current scenario of online shoe purchasing trend in our country. Though the concept of selling goods online is not a modern concept, however people still like to buy shoes from brick and motor stores. The want to touch and feel it before buying it which is very natural. However the habit is being changed gradually and online retailers have a very good opportunity to grab the market. To make it more successful online marketers cannot compromise with the quality as well as they need to gain trust in public mind. If they can ensure these with extra ordinary customer service; they can thrive the market indeed.
    Keywords
    Bata; Online shopping; Digital marketing
     
    Description
    This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 27).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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