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Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD.

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dc.contributor.advisor Adrita, Ummul Wara Hossain, S. M. Khalid 2018-05-15T10:20:38Z 2018-05-15T10:20:38Z 2018 2018-04-05
dc.identifier.other ID 13204019
dc.description This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018. en_US
dc.description Cataloged from PDF version of internship report.
dc.description Includes bibliographical references (page 44).
dc.description.abstract Below the line marketing is the most effective and efficient media to reach the target group. It helps the organization to reach its target group where mass media is not available or not an appropriate way of approach. Below the line marketing focuses directly on the target group and thus drives its activities to get a better exposure and it is very popular form of marketing to the businesses, from a start-up business to a well-known established business. Asiatic Experiential Marketing Limited is successfully involved in below the line marketing for the last two decades which has enabled them to practice below the line marketing in various different ways that led them to achieve the success and brand value they have now. It is one of the biggest and leading marketing agencies in Bangladesh. Due to the excellent service provided to the clients, Asiatic Experiential Marketing Limited is the first choice of the renowned brands like- Pepsi, Unilever, British American Tobacco Bangladesh, Grameenphone, Banglalink, Robi and Airtel. Asiatic Experiential Marketing LTD. is expert in providing service of event management and also activation. By following a systematic work process, Asiatic Experiential Marketing LTD has become one of the leading agencies and set an example in the agency industry of Bangladesh. The report is based on ―Event Marketing and Its Impact on Tourism Industry: In the Perspective of Asiatic Experiential Marketing LTD.‖ The purpose of this report is to have the idea of events activity and its impact on tourism. en_US
dc.description.statementofresponsibility S. M. Khalid Hossain
dc.format.extent 46 pages
dc.language.iso en en_US
dc.publisher BRAC Univeristy en_US
dc.rights BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subject Asiatic Experiential Marketing Limited en_US
dc.subject Event marketing en_US
dc.subject Tourism en_US
dc.title Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD. en_US
dc.type Internship report en_US
dc.contributor.department BRAC Business School, BRAC University B. Business Administration

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