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Now showing items 11-20 of 155
How consumers view hospital advertising
(© 1994 The Haworth Press, Inc., 1994)
This paper examines consumer attitudes toward hospital advertising. The results do not support recent findings in other professional fields that consumers are favorably disposed toward this marketing activity. From a ...
Technical complexity and consumer knowledge as moderators of service quality evaluation in the automobile service industry
(© 1994 New York University., 1994)
The relationship between a customer's assessment of the service quality of an automobile service/repair facility and five factors—(1) perceived fairness of the facility and its personnel, (2) empathy, (3) responsiveness, ...
Factors influencing customer trust in salespersons in a developing country
(© 1996 American Marketing Association, 1996)
Research on trust is limited in the context of developing countries. Because of its importance in facilitating exchange, this study attempts to assess the determinants of customer trust in salespersons in a developing ...
Physician attitudes toward pharmaceutical sales representatives
(© 1995 Aspen Publishers, Inc., 1995)
Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced ...
Explaining the commitment of family planning fieldworkers in Bangladesh
(© 1996 Guttmacher Institute, 1996)
Fieldworkers are a crucial component of the family planning program in Bangladesh; yet, the factors influencing fieldworkers' commitment--an important determinant of program effectiveness--have not previously been explored. ...
Memorandum and articles of association of Aarong U.K. Limited
(© Marriots Company Services Limited, 1994-03)
Choice and evaluation of hospitals in Bangladesh: insights from patients and policy implications
(© University of North Carolina at Chapel Hill. Dept. of Health Policy & Administration., 1998)
Various aspects of health care services in Bangladesh, especially in the public sector, are not well documented. Based on a survey, this paper attempts to gain insights into the health care area from the perspectives of ...