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An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
(© 2013 The Author(s), SAGE Journals, 2013)
The effects of salespeople's customer orientation and adaptive selling behavior on their performance have been frequently studied in the marketing literature. However, most of the studies were conducted in the developed ...
The structure of service quality perceptions for multiple-encounter services
(© 2013 Wolters Kluwer Health., 2013)
The objective of this study was to examine a complex service environment-hospitals-to suggest how service quality could be reframed and measured for multiple-encounter service situations more effectively. SUBJECTS:: In ...