Now showing items 1-10 of 69
Strategic gains of by-product marketing: a study on selected companies of Bangladesh
(© 2012 International Journal of Research in Commerce and Management, 2012-07-02)
Products that are produced during the production process of some other product are commonly known as by-products. In most manufacturing companies one or more by-products are produced along with the primary product. Some ...
Hospital advertising: the Influence of perceptual and demographic factors on consumer dispositions
(© 1994 MCB UP Limited, 1994)
Examines the factors that influence consumer dispositions toward hospital advertising. Both perceptual and demographic variables were included in the analysis. The results suggest that when hospital advertisements are ...
A comparative study and mother brand influence on determining the consumer perception of diet coke and diet pepsi: a UK market perspective
(© 2013 International Journals of Marketing and Technology (IJMT), 2013-09)
The aim of the research is to identify and compare the level of customer perception towards Diet Coke and Pepsi, the influence of the mother brand on these product purchase decision and other factors that contribute to the ...
Importance of communication in determining retailer-supplier relationship quality: a relationship marketing approach
(© 2012 ELK's International Journal of Marketing, 2012)
In this article the author has identified the importance of communication in determining retailer-supplier relationship quality from retail perspective. The author conducted a comprehensive literature review and portrayed ...
Importance of measuring relationship quality in the retail industry: an asian perspective
(© 2012 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2012)
In this article the author has identified the necessity and importance of developing a new relationship quality measurement scale (RELQUAL) to assess the degree of relationship quality between the retailers and their ...
Radhuni Mustard Oil- a complete market analysis based on Bangladeshi market
(BRAC University, 2017-08-08)
Square Food and Beverage (SFBL) is one of the leading FMCG (First Moving Consumer Goods) and local giant in Bangladesh. Square Consumer Products Limited had started its journey back in 2000 as an individual from Square ...
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO
(BRAC University, 2017-08-24)
ACI Logistics is a sister concern of ACI Limited and ACI Logistics’ main concern is the leading retail brand SHWAPNO.SHWAPNO LIFE is an integrated part of SHWAPNO. The ultimate objective of SHWAPNO is to reach a broader ...
Marketing of caustic soda in Garment/textile industries
(BRAC University, 2017-06-14)
This document covers overview of caustic soda market in Bangladesh, Capacity in Bangladesh, shares in global and regional markets, caustic soda manufacturers, caustic soda demand in Bangladesh, demand structure, consumption, ...
Service marketing report on Ogilvy & Mather, Bangladesh
(BRAC University, 2017-10-09)
This internship report stresses on the work involvement and service related experiences I have assembled as an Intern in the Digital Services Department of Ogilvy & Mather Communications (Pvt.) Ltd from May 14, 2017 until ...
Marketing practices of AK TAJ Group
(BRAC University, 2015-12-15)