Browsing by Author "Rahman, Mahfuzur"
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Igloo: building long-term relationship through corporate sales
Rahman, Mahfuzur (BARC University, 2017-08-21)This report focuses mainly on the operation and execution process of Corporate Sales, Channel Development & Public Relation department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by ... -
Iot based supply chain management
Alam, Ajmain Inqiad; Rahman, Mahfuzur; Subho, Md. Razaul Haque (BRAC University, 2018-04)Beginning from the evolution of industrialization, planning, production and distribution has always been the significant process. For manufacturing and distribution of the products from company or suppliers to the customers ... -
Overall marketing plan/activities/strategy of Support Group
Rahman, Mahfuzur (BRAC University, 2016-09-06)Marketing communication helps to develop brand awareness for all organizations, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger ...