BRAC University Institutional Repository

Browsing by Subject "Marketing strategy"

Browsing by Subject "Marketing strategy"

Sort by: Order: Results:

  • Analysis of the market landscape of AFA Spring Ltd. 
    Khan, Bushra Muhsanat (BRAC University, 2016-09-06)
    The word AFA stands for Anis, Faruk and Alamgir, which are the nicknames of the three founders of this company. The three were batchmates at Bangladesh Institute of Engineering and Technology in the 1978 batch. After ...
  • Competitive marketing strategy of a new entrance of Tobacco product 
    Alam, Ifthekharul (BRAC University, 2017-01-02)
    Japan Tobacco International- Dhaka tobacco Industries is now a joint venture. Japan Tobacco International one of the largest corporations in the world, serving for more than 117 countries in world. I have joined JTI-DTI ...
  • Competitive marketing strategy of Japan Tobacco International 
    Isalm, Khairul (BRAC University, 2017-02-08)
    Japan Tobacco International- Dhaka tobacco Industries is now a joint venture. Japan Tobacco International one of the largest corporations in the world, serving for more than 120 countries in world. I have joined JTI-DTI ...
  • Develop marketing strategy for Shehnai Thai Chinese Restaurant 
    Hasan, Md. Saleh Habib (BRAC University, 2014-03-09)
    A number of important issues and topics related to the restaurant business in Bangladesh and Shehnai Thai Chinese Restaurant have been discussed in the report. The first part of the report focuses on the various aspects ...
  • Employee engagement & job satisfaction level in Airtel 
    Ahmed, Jihan (BRAC University, 2014-06-18)
    Telecommunication sector has brought about revolutionary changes in Bangladesh and the first operator to bring such changes was the City Cell in 1989 with a CDM A technology. Later Grameen phone got the license in 1996 and ...
  • ICT (Information and Communication Technology) marketing of Link3 Technologies Ltd.: a concept of marketing strategy 
    Hossain, Asif (BRAC University, 2016-04-06)
  • Impact of marketing strategy of GlaxoSmithKline Bangladesh Ltd. 
    Sharifat, Umma Hafiza Sharifatun Nesa (BRAC University, 2016-12-10)
    GlaxoSmithKline (GSK) is the world leading research-based pharmaceutical company with a powerful combination of skills and resources to provide a platform for delivering strong growth in today’s rapidly changing health ...
  • Launching of Leveron: report on a new anti-epileptic product launching of Sanofi 
    Hasan, Mahmudul (BRAC University, 2016-08-31)
    For a nation like Bangladesh, pharmaceutical segment is a great example of overcoming adversity. Under the promising of 1982 medication law, the area boomed and the nation gradually became self-sufficient. The business ...
  • Marketing strategies adopted by companies in the agro industry to reach the consumers 
    Islam, Asiful (BRAC University, 2017-01-01)
    Agri-business for Trade Competitiveness Project (ATC-P), branded as Katalyst, is a market development project that aims to contribute to increased income for poor men and women in rural areas. It does so by increasing the ...
  • Marketing strategies of Campusbd.net 
    Chowdhury, Pragna Permita (BRAC Univeristy, 2017-07-26)
    Venturas Ltd is a startup company which concentrate on how might we function for the advancement of education system with the assistance of the blessings of innovation. In recent days each and every things are step by step ...
  • Marketing strategy and customer response of HERSTORY: designers wear by Aarong 
    Chowdhury, Fahmid Ahmed (BRAC University, 2017-08-30)
    Aarong one of the largest retail chain of Bangladesh is constantly developing it’s brand value and trying to take it to a new height. Following this restless effort, HERSTORY was launched on 13th May, 2017 which was ...
  • Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd 
    Porshi, Mehjabin (BRAC University, 2018-04-05)
    This is an internship report which contains the working experience of different task in marketing department of “I-Alo Events And Marketing Ltd". The main goal of the report is to acquire knowledge about how ‘’ I-Alo ...
  • Marketing strategy of Lamudi Bangladesh 
    Saha, Nilu (BRAC Univeristy, 2018-06-03)
    As a service organization a real estate performance is to achieve its ultimate goal-customer value and satisfaction. This largely depends on their proper utilization of money, hiring the right people who can handle the ...
  • Marketing strategy of Nemira Overseas 
    Afrin, Sonia (BRAC University, 2014-04-03)
    Importance of manpower in a country is increasing day by day. It is quite impossible for any country to develop in industrial and commercial sector without remittance in modern economic era. Manpower supply is one of the ...
  • Marketing strategy of NESCAFÉ Alegria 510 
    Salam, Naeem Md. Khairus (BRAC University, 2016-01-10)
    The organization to be studied for internship reports in Nestle Bangladesh Limited. In Bangladesh, Nestle has started its journey in 1994. I was appointed in Nestle Professional function of Nestle Bangladesh Limited as ...
  • Marketing strategy of RSPL Health BD Ltd. for launching Uniwash 
    Shakil, Md. Didarul Haque (BRAC Univeristy, 2017-07-25)
    RSPL Health BD Ltd. is one of the organizations of RSPL Group India which is running in Bangladesh from 2013. “Ghari Detergent” is one of the first products launched by this company in 2014 in Bangladesh. In India, “Ghari ...
  • Marketing strategy of Zerocal 
    Dip, Didar Hossain (BRAC University, 2017-08-28)
    This report represents the total marketing strategy of Zerocal. This report generally have 3 parts. For instance, 1st part represents methods, which were used to finish this report. The report was done according to a small ...
  • Overall marketing plan/activities/strategy of Support Group 
    Rahman, Mahfuzur (BRAC University, 2016-09-06)
    Marketing communication helps to develop brand awareness for all organizations, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger ...
  • Overall marketing strategy of Link3 Technologies Ltd. 
    Chowdhury, Nabila Nowreen (Brac University, 2019-04-30)
    Link3 Technologies Limited is nationwide Internet, Intranet and IP telephony Solution & Service Provider (IPTSP). As an intern at link3, I have tried to gather knowledge about the company’s overall marketing strategy, ...
  • Product development & marketing strategy of classtune (a learning management system), a product of team creative 
    Wappi, Tanzirul Basher (BRAC University, 2016-03)
    The developed countries have focused on the learning management and education systems in their education reforms, starting in the late 1990s. Some international organizations, aiming to contribute to these reforms, have ...