Now showing items 1-3 of 3

    • Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh 

      Rahman, Mahamudur (Brac University, 2019-12)
      Among all the components of marketing mix, promotion is the most curtail subject. It is a fact that, promotion always costs. Even if it is not the money that costs then it will be either effort, time, brand value or ...
    • Overall marketing strategies of Daraz Bangladesh Ltd 

      Adnan, Kazi Md. Nafis (BRAC University, 2017-12-19)
      Ecommerce has opened a new era of shopping for the consumers of Bangladesh. It has created a new trend of online shopping in the country within a very short period of time. In this entire report I have tried to come up ...
    • Using marketing mix to launch a new bike brand in the market 

      Ahmed, Jawad (BRAC University, 2017-06-14)
      Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two– and three–wheeler manufacturer. The company is into manufacturing of motorcycles, scooters and three–wheelers. In India, Bajaj Auto ...