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    • Factor analysis of ad liking and prediction of purchase intent through emotionomics 

      Toma, Syeda Tanzina Farhin; Bhuiyan, Shahan Jamil; Dawood, Tahmid; Saha, Chandan Kumar (Brac University, 2019-12)
      Marketing strategy is being a new challenge in this modern era. Along with the global market, people's choices are also changing so to grab the focus of buyers, organizations are making changes in their marketing policy ...