Browsing by Subject "Consumer perception"
Now showing items 1-7 of 7
-
Analysis of consumer perception of fairness creams of youth in Dhaka
(BRAC University, 2016-02-28)Unilever is one of the largest FMCG Company in the world with Anglo-Dutch origins that go back to nearly a century. It is a company that started with the aim of helping people as they developed their very first product ... -
Consumer perception about Western banking services in Bangladesh
(BRAC University, 2014-09-20)Bangladesh is a third world country with an under developed banking system, particularly in terms of the services and customer care provided by the government run banks. Recently the private banks are trying to imitate the ... -
Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
(BRAC University, 2017-12-07)As a part of academic requirement and completion of MBA program, I have been assigned to complete internship report on “Consumer Perception and Brand Preference for purchasing paints: A Study on RAK Paints”. Under the ... -
Consumer perception on Free Basic App: an empirical study on consumer perception on providing basic internet services to the non-internet users by Facebook
(BRAC University, 2016-08-28)This study tries to explore the techniques of evaluating marketing tools on the influential performance of Asiatic Experiential Marketing, one of the leading agencies in Bangladesh. While gathering knowledge for writing ... -
How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
(Brac University, 2021-06)The use of social media influencers (SMI) is increasingly being explored and evaluated by marketers both globally and in Bangladesh. This quantitative research aims to contribute in the field of social media influencer ... -
Implementation of tactical strategy to change consumer perception of Fresh Milk Powder
(Brac University, 2020-04)Meghna Group of Industry is a consumer focused company and has a set of new standard since its emergence. The brand name Fresh, under which most of the MGIs products are available in the market, promises to the consumer ... -
Synthesis of constructs for modeling consumers' understanding and perception of eco-labels
(© 2014 MDPI AG, 2014)The term "eco-labeling" has become a buzzword in today's sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental "requirement" and ...
