Now showing items 1-3 of 3

    • Customer relationship management: a case study on Mother Horlicks 

      Rahman, Azizur (BRAC Univeristy, 2017-07)
      Business are in a constant race to increase profits, keep the current customer and gain new ones, competing for customers in a global market like never before. One of the many sets of tools aim at aiding the interaction ...
    • E-commerce and wealth management service 

      Quader, Mohammed Shahedul; Siddique, M. Abu Bakar; Ahmed, Ezaz (BRAC University, 2004)
      The aim of this paper is to identify wealth management services and the impact that e-commerce has had upon its range and delivery. The study reveals that e-commerce undoubtedly provides technological opportunities to ...
    • eCRM and eCRM practices in GrameenPhone and its impact 

      Rahman, Md. Saifur (BRAC University, 2010-08-29)
      Customer Relationship Management is an infrastructure that enables the delineation of an increase in customer value and the correct means by which to motivate valuable customers to remain loyal-indeed, to buy again. Customer ...