Now showing items 1-3 of 3

    • Digital media strategy, planning and campaign management of Robi & Airtel 

      Islam, Fahmida (Brac University, 2020-01)
      Executing digital media strategy, planning and managing campaigns are most crucial in case digital media marketing. In ADA, Digital Planning and Strategy department assures these steps in order to drive the best solution ...
    • Product life cycle management of Airtel 

      Redwan, Farhan (Brac University, 2019-09)
      Robi Axiata Limited (Robi) is a subsidiary company of Axiata group It is a joint venture between Axiata Group Berhad of Malaysia, Bharti Airtel Limited of India and NTT DoCoMo Inc. of Japan. Axiata holds 68.7% controlling ...
    • Role of BTL in marketing communication 

      Hossain, Morshed (BRAC University, 2015-07-02)
      Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses ...