BRAC University Institutional Repository

Browsing BRAC Business School (BBS) by Author "Shoeb, Sroboni"

Browsing BRAC Business School (BBS) by Author "Shoeb, Sroboni"

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  • Shoeb, Sroboni (BRAC University, 2011-04-17)
    This report is designed to provide the readers with a practical insight of creating brand equity and crafting brand positioning as a marketing tool for surviving in this massive game of competition. For this report, I have ...

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