http://hdl.handle.net/10361/2 2013-05-25T01:54:01Z 2013-05-25T01:54:01Z Rashid, Md. Ibban http://hdl.handle.net/10361/2469 2013-05-22T09:58:02Z 2012-06-19T00:00:00Z

Business development process and promoting service marketing at headoffice communication Rashid, Md. Ibban M/S Headoffice Communication is a creative brand communications agency with a quest for creative innovation and excellence, dedicated to assisting directors of business houses to enhance enterprise value by building their brands. Initially, the company, commenced in 2001, was a sole proprietorship farm bearing the company name as „headoffice,‟ operating its business ventures by this name for 10 years. The agency has come across its way, meticulously, and became trustworthy in the communications & activations market, adding market value to more than 400 companies and 100 categories of product lines. Recently, the company has transformed into a partnership organization as M/S Head office Communication. It offers a wide range of services from concept development to its implementation in terms of strategic marketing. The agency offers its expertise in branding, brand repositioning, PR, event management, brand activation, advertising, etc., complimenting marketing communications. I was appointed as an intern in the Business Development section under marketing department in this organization. I worked as a business development officer. My role was to handle projects coming under me with properly delivering to the clients. I was also supposed to make sure that works goes through proper business development process. Henceforth, I prepared my internship report on “Business Development Process and Promoting Service Marketing at Headoffice Communication”. This report explores the overall business development process of Headoffice Communication. It also shows how Headoffice Communication promotes their service in terms of service marketing. Moreover some error has been pointed out in findings section like lack of coordination between major departments, more concentration of administration into employees. At the end of this report, few recommendations have been prepared with proper reasoning which should be helpful for future improvement of this company.

2012-06-19T00:00:00Z Dey, Protick Chandra http://hdl.handle.net/10361/2468 2013-05-22T09:48:48Z 2012-11-08T00:00:00Z

Research needs of private commercial banks of Bangladesh. How may CDCS go about this? Dey, Protick Chandra This study is conducted with two principal aims, firstly to feature the ongoing practices of private commercial bank industry of Bangladesh on the basis of research and consultancy need and second is todetermine or identify sectors of possible intervention form CDCS. Therefore it is hoped that this study would contribute to CDCS and all other multidisciplinary research and consultancy firmsto achieve sector specific information to considerbanking industry as potential market. First part of this report is based on the introduction which includes topics like objective, methodology and limitation of the study. Basically it defines the overall research and consultancy situation along with private commercialbanking industry of Bangladesh and states the problem. In the next part of the report highlights a brief background of CDCS Limited, with their mission, vision, objective, business strategies. This chapter also includes topics like organogram, their functional coverage and also provides a brief summary all services offered by the CDCS. Finally this report highlights the sectors in which private research and consulting firms can intervene and work on with their expertise. Firms should pick individual sectors to serve as banking industry is vast and dynamic over here. The general idea is to develop an association between banks and firms to best maintain a sustainable win- win situation in quality improvisation. Ways to achieve this situation is also included in the report as recommendation. As a whole, this report seeks market opportunity in banking industryand leads CDCS towards various sectors of it. This will help CDCS to take those first steps towards banking industry to enter and choose to serve from wide array of sectors.

2012-11-08T00:00:00Z Mahmud, Razin http://hdl.handle.net/10361/2467 2013-05-22T09:05:10Z 2012-09-20T00:00:00Z

Mobile phone culture in Bangladesh from Robi perspective Mahmud, Razin The basic function of telecommunication is to connect people through voice transfer service. Along with voice service there are other service are available too. Telecommunication has already started introducing some diversified areas with the help of its mobile network. Mobile technology is presently providing various different types of service for daily life. The traditional thinking of connecting people through only the voice is far behind in comparison with the present scenario. Telecom companies now provide better service with a very cheaper rate. Several types of service previously which are unreachable for the common people are now easily accessible. Axiata limited is the third largest telecommunication based on its active subscriber. Key for their success is they understands the culture and provide the service accordingly. For any kind of business it’s always important to understand the needs and demands of the customer, their necessity, their influencing factor, and the best way to do that is understand the culture. Based on this concept I start to make this report started with the introduction, objective, scope and my observation, and then I give a brief about Robi Axiata Ltd. their mission, vision, product and different department and their work explanation. Then there is a brief about my job and work responsibility. On the main part of the report I try to explain diversification of mobile user and the pattern of phone culture, also I explain how I conduct the report, what are the cultural diversification among the Robi subscriber, their preference, and finally the cultural change in mobile phone uses. I also try to highlight the different user of mobile phone rather than the voice service. As the telecommunication industry still is in emerging industry its really important to understand the culture of the people so that organization may design their marketing strategy according to the demand and achieve their target. An Internship report presented in Partial Fulfillment of the requirements for the Degree Bachelor of Business Administration (BBA), BRAC University.

2012-09-20T00:00:00Z Zaman, Silvia http://hdl.handle.net/10361/2466 2013-05-22T08:51:45Z 2013-02-19T00:00:00Z

Role of internal audit in corporate governance of ACI limited Zaman, Silvia Advance Chemical Industries (ACI) Limited is one of the leading conglomerates in Bangladesh, with a multinational image. ACI is a Public Limited Company with a total number of 19,653 shareholders. The company has diversified into four major businesses. The Risk Management and Internal Audit is one of the support department established in ACI Ltd in order to maintain an effective and smooth functioning in the organization .And also to monitor all the activities like from planning to revenue generation each steps of ACI and its subsidiaries. Corporate governance practice in Bangladesh is very less in our country because most of the companies are family oriented. To secure the operations of governance of a strong company, there must be cooperation between the various components of the system of governance, internal auditors, executive management, financial management, board of directors, shareholders and external auditors. To achieve the quality of governance, the company must focus on all cornerstones of corporate governance and in particular the internal audit function. It assesses the commitment to the ethics of the organization and its goals, programs and activities. Internal Audit is the most important part of an organization for keeping the basic corporate governance in any organization. ACI Ltd is one of the largest production based organizations and their business is expanded overall the country therefore it is quite hard for them to conserve an appropriate corporate governance. The objective of internal audit department, in cooperation with ACI, is to support the whole system of all businesses so that any kind of misappropriations can be stopped. And also to ensure the Audit Committee a sound corporate governance by ensuring that IA functions are established in the ACI, that a best practice IA process methodology is applied and that the IA compliance reporting and the IA exception reporting processes are adhered to. The company tries to hold a good corporate governance by maintaining discipline and sincerity all over the organization through its skilled and dedicated employees. The role of internal audit in corporate governance of ACI is enormous .This single factor plays a great role in sustaining the integrity and values of the organization by examining, evaluating different activities of the organization. An Internship report presented in Partial Fulfillment of the requirements for the Degree Bachelor of Business Administration (BBA), BRAC University.

2013-02-19T00:00:00Z