BRAC University Institutional Repository

Browsing by Subject "Brand management"

Browsing by Subject "Brand management"

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  • Asad, Rashedul Kabir (BARC University, 2017-08-21)
    Nestlé is not just a company name but it is also a name which has reached many hearts by the emotion it carries. It is a trusted brand which is serving quality products for 150 years with the mission “Good Food, Good Life”. ...
  • Mostafa, Chowdhury Fahim (BRAC University, 2016-06-24)
    In the field of marketing, digital marketing is the newest concerned field with organizational activity aimed at promoting the brands of individuals and groups in organizational environment. This study aimed at Effectiveness ...
  • Tabinda, Faraiba Farnan (BRAC University, 2016-07-29)
    This report has been prepared to put forward my experience as an intern at Unilever Bangladesh Limited for the period of 12 months. The paper discusses about the organization and its role in the FMCG industry. The global ...